Best Categories for Product Sourcing Amazon


The internet is one of the best places for finding affordable products and sourcing them. What’s even better, though, is that the internet can help you find a variety of brands from all over the world. 

Now that you’ve got your ecommerce startup in full swing, it’s time to start product sourcing Amazon. To do this effectively, you need to know the best categories to search through. 

Some will be more popular, resulting in more competition between sellers and higher customer prices. Therefore, it’s essential to choose the right category in order to maximize your profit margins while keeping them competitive enough that they won’t scare away potential buyers. 

How To Find A Top Category?

When product sourcing Amazon business, selecting the best category for your product is essential. Categories will help you organize your products by topic and can increase your sales. 

Below are five tips for finding the best categories for your product sourcing Amazon:

1. Look at the Top Selling Products in your Category 

One of the best ways to find a category with high potential sales is to look at the top-selling products in that category. It can give you an idea of what products sell well and help you determine which topics or niches are most popular on Amazon.  

2. Use Keyword Research to Determine which Topics are most Interesting to your Audience

After looking at the top-selling products in a given category, use keyword research to see what words and phrases are most commonly associated with that category. This information can help you determine which topics or niches suit your products. 

3. Try Subcategories if you don’t Find a Good Fit in the First Two Categories

If you’re still not sure which categories to choose, try subcategories. It can help narrow down the choices even further. For example, if you’re selling books on reptiles, try “Invertebrates” or “Snakes.”   

4. Add Categories to Your List to Increase Sales 

Sometimes, finding a product that fits all four above categories can be challenging. If that’s the case, you might have to add one or two more categories to your list (perhaps “gardening tools” or “cookbooks”) to make sure you don’t miss out on any potential customers searching for a specific product by keyword phrase.  

5. Consider Using Keyword Research Tools for Analyzing Your Listing Data

For example, eBook sellers commonly use one keyword, the Google Adwords Keyword Tool. This tool can help you find out what phrases people use to search for your books. 

How To Decide Which Category To Use?

There are many factors to consider when product sourcing Amazon. It would help to decide what product category would fit into and then find the appropriate subcategory. 

The best way to determine which category to use is by considering your product’s purpose. For example, if you’re selling a book, your product would likely fall into the “Books” category. If you’re selling a blender, it would probably fit into the “Kitchen Appliances” category. 

Once you know which category your product falls into, it’s time to look at the subcategories. Amazon has dozens of subcategories.

Top Product sourcing Amazon Categories

Cell Phone Accessories

Cell phone accessories may be an excellent place to start if you’re looking for the best categories for product sourcing Amazon. Many cell phone accessories are small and easy to ship, which makes them perfect for Amazon’s Prime shipping service. 

Cell phone accessories often have a wide range of prices and quality so that you can find something for everyone on your shopping list.

Health & Personal Care

Categories for health products on Amazon are plentiful and varied. If you’re looking for supplements, health foods, natural remedies, or other wellness-related items, Amazon has a great selection to choose from. 

Some of the best categories for finding health-related products on Amazon include vitamins, supplements, herbs and spices, body care items (e.g., lotions and potions), and homeopathic remedies. 

It can be helpful to browse through different categories to find the best fit for your ecommerce business. For example, suppose you’re looking for a specific supplement not currently available on Amazon. In that case, you may want to check out the health supplements category or the general health & wellness category first. 

Car, Motorcycle, Truck Parts & Accessories

There are many different types of products that you can sell on Amazon, and each one has its benefits and drawbacks. One category that is always popular is car parts and accessories. 

One of the things that make this category so popular is the vast selection. You can find everything from headlights to air filters. 

One thing to keep in mind is the warranty that the item has. Many of the parts and accessories on Amazon come with a contract, which means that if something goes wrong with them, you have to make a replacement or a refund. 


When sourcing products for your Amazon business, it is essential to consider the different types of products available on the website. Categories can help you to organize your product search better and make it easier to find what you’re looking for.

One category that is especially important is Amazon sellers’ books. Not only do books make a great product to sell, but they also have a wide variety of options when it comes to materials and sizes. So, if you’re looking to source a new book or add an existing one to your inventory, check out the best categories for books on Amazon.

One of the best ways to find books on Amazon is by using the “Books” category as your starting point. This category contains subcategories for every type of book you might want to sell, including hardcover, paperback, e-reader, and audiobooks. You can also find specific genres within this category, such as children’s books or romance novels.

If you’re not interested in selling physical books but want to find items that fall within the Books category, try using the “New & Used Books” subcategory instead. This section contains a wide variety of titles from all different genres and books.

You can also use the “New & Used Books” category to browse for items that might have very little overall category visibility, such as music or audiobooks. 

Sports, Outdoors & Recreation

Product sourcing Amazon can be confusing. There are so many different categories to choose from. Here are the best ones for sports, outdoors, and recreation:

Sports: Soccer, Football, Baseball, Basketball, Cricket, etc.

Outdoors: Camping Gear, Hiking Gear, Fishing Gear, Hunting Gear, Bicycles, etc.

Recreation: Board Games, Movies/TV Shows/Books About Sports & Outdoor Activities

Baby Products

There are many categories to consider when it comes to finding the best baby products on Amazon. Everything from clothes and gear to books and toys has something for every family on this popular ecommerce site. Here are some of the best baby product categories to explore:

Clothing and Gear: Baby clothes are always in high demand, which is why so many clothing and gear items are available on Amazon. You’re sure to find what they need, from newborn outfits to larger sizes for toddlers.

Books and Toys: If you’re looking for learning materials or fun toys, Amazon has you covered. There’s something for every age group, from board books to video games.

Health and Beauty: From diaper ointments to breast pumps, Amazon has everything they need to take care of their little ones. And don’t forget about accessories such as car seats and strollers.

Clothing, Shoes & Jewelry


Amazon has many clothing options, but some of the best categories to source apparel from include men’s, women’s, boys’, and girls’ clothing. You can find various brands and styles in these categories to find the perfect outfit for any occasion. Additionally, Amazon has an extensive selection of clothing for babies and toddlers.

One of the best things about sourcing apparel from Amazon is that you can always find new brands and styles to add. If there is a particular style or brand that you are looking for but don’t see available on Amazon, be sure to search for it on the site. Amazon has a vast collection of products, so chances are good that you will find what you are looking for.


If you’re looking for shoes on Amazon, check out the Women’s and Men’s Shoes categories. Both categories have a wide range of brands and styles to choose from, so you’re sure to find the perfect style and type of category for your business. 

In addition to shoes, be sure to check out the available shoes, including boots, sandals, and more. You can also find shoe accessories for product sourcing Amazon, such as laces or shoe polish. 


Jewelry is an outstanding category for Amazon product sourcing. People looking for jewelry often tend to be indecisive, so it’s wise to find an option with a selection of different styles and colors. Be sure to check out the Jewelry & Watches category as well. 

It has options for bracelets, necklaces, earrings, and more, as well as watches. Other Items Shopping on Amazon can help you fill in any gaps. 

Consumer Electronics

Product sourcing Amazon can be a daunting task, but it can be a breeze with the right tools and strategies. We’ll also offer some tips for finding the best products and how to get the most out of your sourcing experience. 

When it comes to consumer electronics, there are several great categories to explore. Some of our favorites include:

Home Theater & Audio: This is an excellent category to source products like TVs, home audio systems, and more.

Cell Phones & Accessories: This is an outstanding category to check out if you’re looking for cell phone accessories. You’ll find everything from cases to chargers to headsets and source these for your business.

Computers & Tablets Accessories: This is an outstanding category to explore if you want to dominate the market for new computers or tablets. You can provide accessories, from budget options to top-of-the-line models.

Toys & Games: This is an excellent category for toys, games, and more for little kids. Whether building blocks or RC cars, you’ll find many options here for product sourcing Amazon.


Apparel and Accessories

This category includes items like clothing, footwear, hats, and bags. It’s a great category to help you stand out from the crowd. Plus, many of these items come in various colors and styles.

Home Goods

It is probably the category with the broadest range of products to choose from, and there’s a good reason for it. Home goods are often used and abused, so they’re perfect for products that need to last. It includes items like furniture, appliances, paint, and tools. You can also find bathroom supplies and kids’ toys here and you can source products for Amazon within this category.

Beauty & Personal Care

When sourcing products on Amazon, you should consider a few categories to maximize your options. Below are four of the best categories to source beauty products in:

1. Beauty Supplies: This category includes everything from face wash to hair products. It’s a great place to find niche products that other shoppers might not be looking for.

2. Skincare: This is one of the most popular categories on Amazon, and for a good reason. There are a variety of high-quality products available, and many of them are affordable too.

3. Fragrances: This is another category popular on Amazon, and for a good reason. Many shoppers love finding new scents to add to their wardrobes. 

4. Body Care: Amazon sells many ancillary products, like oils and soaps, which can be helpful for mealtime shopping.

Pet Food & Treats

Did you know that Amazon offers a wide variety of pet food? Whether you’re looking for dog, cat, or fish food, Amazon has something. Here are some of the best categories to find pet food on Amazon:

Animal Feed: This category includes both wet and dry food. You can source everything from kibble to canned foods to treats.

Pet Supplies: This section includes items like collars, leashes, and carriers. You can also source toys, beds, and other essentials.

Patio, Lawn & Garden

When sourcing products for your Amazon business, the different categories Amazon offers must be kept in mind. Here are some of the best ones for patio and lawn items: 

1. Patio and Lawn furniture 

2. Patio and Lawn umbrellas 

3. Patio and Lawn chairs 

4. Patio and Lawn tables 

5. Patio and Lawn sun umbrellas 

6. Outdoor living accents, including porch swings, planters, lights, etc 

7. Lawn care products, such as fertilizers, herbicides, pesticides, etc

Automotive Products

When sourcing automotive products on Amazon, remember to consider your buyer’s needs. Several categories would be perfect for buyers interested in buying automotive parts and accessories. Below are some of the best categories to consider:

Auto Parts and Accessories: This is the perfect category for automotive parts and accessories buyers. Here, you will source everything from spark plugs to car seats.

Vehicle Parts and Accessories: This category is perfect for buyers looking for replacement parts or vehicle accessories. Here, you will source everything from windshield wipers to air conditioners.

Automotive Services and Supplies: This is the perfect category for buyers who need services or supplies related to their automotive needs. Here, you will source everything from car washes to mechanics.

Industrial & Scientific

If you’re sourcing products on Amazon for industrial business, you’ll want to consider the following categories:

1. Manufacturing and Production: This category includes parts and materials for manufacturing, tools, and equipment for production, and machines and equipment used in production.

2. Industrial Supplies: This category includes chemicals, lubricants, welding supplies, and other supplies used in industrial production.

3. Transportation and Logistics: This category includes vehicles and equipment for transportation, shipping containers and related supplies, and cargo handling systems.

4. Safety and Security: This category includes equipment, security products, monitoring systems, and insurance services.

Does It Matter What Amazon Category You Sell In?

Like most small business owners, you likely have more than one product you sell on Amazon. And if you’re selling more than one product, likely, you’re not sure which category to put them in. 

But does it really matter what Amazon category your product falls into? In a word, no. 

The main reason why it doesn’t matter which Amazon category your product is sold in is that Amazon’s categorization is based on sales, not popularity. So whether you sell products under the “Appliances” or “Housewares” category, as long as your products are selling well, they’ll end up in that category regardless of where they’re originally sold. 

That said, some categories are better than others for certain types of products. For example, if your product is a digital download, putting it under the “Books” category will be a better fit because that’s one of the largest and most popular categories on Amazon. If your product is something physical like an appliance or tool, placing it in the “Housewares” or “Appliances” categories may be a better fit. 

Ultimately, it’s essential to test out a few different categories before choosing the one that’s best for your product.

Make sure to have a good write-up: During the review process, you’ll be asked to add a detailed description of your product to the listing. It will help potential customers better understand what they’re buying and give them more information about the product. A great write-up also benefits sales by making your product look more attractive and well-liked in Amazon search results.

Promote yourself and other products: When you make a listing, you’ll be given access to Amazon’s “AutoPilot” program, which will automatically send emails to anyone who purchases your item using any of Amazon’s advertising tools (such as its email marketing system). You can also use AutoPilot to send out your emails, a valuable tool for driving new customers to your site.

What are the main differences among Amazon product categories?

There are a few main differences among Amazon product categories. 

-First, some categories, like books and video games, have more than one subcategory. For example, books can be divided into paperback and hardcover books, and video games can be divided into a console and mobile games. 

-Second, Amazon has a lot of different category types. There are general categories like clothing and toys and more specific products like lawnmowers and fishing rods. 

-Third, the prices of products vary significantly among different category types. For example, clothing items tend to cost less than items in the electronics or kitchen categories

-Fourth, Amazon offers free shipping on most qualifying orders, so it’s worth exploring all category types to find the right products for your needs.


When starting a business, finding the correct category for your product is essential. Not only will this help you target your audience more effectively, but it will also help you source the best possible outcomes for your customers. Home improvement, health and fitness, and technology are all popular categories on Amazon, so explore them before settling on a specific one.

These are the best categories to consider if you’re looking to source products on Amazon. Baby products, beauty products, and health and personal care items are all popular categories with high demand. And with Amazon’s easy-to-use tools and vast selection, you’ll be able to find the perfect products for your business. So get started today and see how easy it is to source products on Amazon with us.


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