Product ideation
Find opportunities worth building — demand durability, competitive structure, margin math, and a differentiator — then set kill criteria before a factory is messaged.
About · Product studio
A studio for operators who ship products.
Product Savants is a product ideation, factory sourcing, and multi-platform selling studio. We help operators invent items worth building, qualify factories that can make them, and launch where buyers already are — Amazon, TikTok Shop, Shopify, Walmart, and the channels that follow demand.
What this is
Three disciplines. One pipeline.
Most operators are strong at one step and weak at the rest. We bind ideation, sourcing, and multi-platform selling into a single operating rhythm — factory-floor and listing-page fluent, without guru theater.
Factory sourcing
Sourcing 101 applied in sequence: prospect, prelim-qualify, RFQ for real economics, sample hard, and convert only winners into sellable items.
Multi-platform sell
Launch and scale on the platforms that match the product: Amazon for search intent, TikTok Shop for attention, Shopify for ownership, Walmart and the long tail when the numbers hold.
Lineage
Heritage brand, modern channels
Product Savants is the 2026 face of Brand Genesis and Sourcing 101 — the Steve Simonson / Symo Global / Kyasi / Awesomers operator network — updated for multi-platform commerce. Contact the studio through the network properties below.
Next step
Read the method, or start a brief.
No guaranteed outcomes. A clearer pipeline: ideate, source, launch, scale.